Experience
Helping you see your value — then building the strategy to act on it.
Whether I’m working with a brand, a company, or a professional planning their next career move, my approach starts the same way: helping you see the real value you bring, shaping that into a clear vision and strategy, and giving you the resources and tools to execute it. And I don’t stop at the plan — I help with the execution, too.
Seeing & Communicating Value
Value and benefits, first — whether it’s a brand or a person
I’ve helped organizations clarify and communicate their value at some of their highest-stakes moments — including Scientific-Atlanta’s $6 billion acquisition by Cisco, where I led the integration of branding, communications, and market positioning across a global organization. Whether I’m marketing a brand, a product, or a person pursuing a promotion or a career change, the work starts the same way: identifying what makes you valuable, and building a strategy to communicate it clearly.
“I thought our work would focus on updating my resume. Instead, I gained clarity on my story, confidence in my strengths, and a stronger sense of direction.”
— C.J., Client Services & Account Leader, Global Software and Services Company
Executive Communications & Positioning
Shaping how executives and brands are perceived
As an executive speechwriter, corporate spokesperson, and communications leader at Hayes Microcomputer, Scientific-Atlanta, and Cisco, I’ve helped executives and brands identify what makes them valuable and shape how that value comes through — in media and analyst relations, and in the words leaders use in their most visible moments.
“Peggy has been more than a coach through this transition — from my executive bio and resume to my LinkedIn presence, she’s been my personal brand marketer, helping me tell the story of a leader, an author, and a voice worth hearing in the boardroom, every step of the way.”
— R.M., Author & Speaker | Former Executive, CDC and FedEx
Career Strategy & Coaching
Coaching professionals at every stage — not just the C-suite
Most of my coaching work is with professionals navigating their own career, at every stage — from early-career to senior leadership. As a certified executive coach, I help you see the value you bring, build a vision and strategy around it, and put together the resources — resumes, LinkedIn profiles, interview prep — to make your next move happen. My corporate background means I coach from real experience, not theory.
Want my full career history?
For a look at my background — roles and companies — download my bio.
Recognition
CableFAX Top 50 Women in Technology · Multichannel News Wonder Woman · Mentor of the Year (Women in Cable Telecommunications & Cisco Service Provider Technology Group)
Author, You’re Already a Success (published in five languages)